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Now, it’s very easy to simply chuck some text into AI checkers and believe it to understand some kind of deep mathematical matrix to figure out if the text is human or AI. However, there are issues, especially with the fact that so many AI Checkers popped up out of nowhere when tools such as ChatGPT became popular. AI Checker algorithms vary between each AI Checker leading to countless different checkers counteracting each other.
So, Why is This an Issue?
This means essentially nothing for the normal, working person, as your day-to-day life will not be impacted by these algorithms. However, for those who work in the copywriting realm, this is extremely annoying to work around since most AI Checkers are heavily biased based on “Personality”.
“Personality” can be inherently subjective from person to person, with many in the creative writing spaces not being affected by this focus. However, those who have formal, professional styles of writing tailored to more technical and serious subjects, this can be a pain in the a**. Simply put, AI Checkers specifically flag formal writing styles as AI because they cannot detect any human personality in the text. Obviously, if the method for detection is personality, then all formal writing styles are going to be nuked.
Even If Content Flags As AI, So What?
It matters because search engines and social media are now actively using their own AI-checking methods in order to punish AI-created content. Now we have seen and will continue to see the professional and formal writing style become less common due to this punishment. AI Checkers such as Smodin, Contentatscale and GPT Zero all have varying results when checking formal writing styles, leading to a content style extinction, if you will. This means that if you use enough AI Checkers, you’re content will flag. Unless your content is grammatically incorrect, has poor readability or expresses enough personality, you’re going to be punished.
This is the modern day gripe of many copywriters out there today, especially those working with marketing agencies or are freelancing. People simply do not understand this bias and trust these algorithms that clearly have not been tried and tested enough. To truly allow the freedom of expression, we need a centralised, tried and tested AI Checker that is able to fully understand the metrics enough to flag content as AI in an unbiased manner. But, in my opinion, I don’t think we have a way to ever truly know.
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